On-location content / UGC content
Show Alpine hearing protection in a realistic, energetic Paaspop festival setting through creator-led UGC that felt native to the moment.
TikBox sourced and introduced Teaux Schul for Alpine’s on-location UGC shoot at Paaspop, translating the brief into a creator match whose presence and content style suited the product, the festival setting and the intended social output.
With Teaux Schul as the selected creator, the Paaspop activation resulted in a series of short-form videos and festival photography centred on Alpine hearing protection. The recap below brings several of those campaign outputs together. Production remained with Alpine’s appointed team.
Campaign recap
Campaign recap — a compiled edit of the short-form videos produced during the festival activation.
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