The approach
TikBox matched Bonne Wassink to an on-location UGC concept built as an entertaining survival guide. Bonne's role made the subject feel accessible, familiar and easy to engage with.
On-location content / UGC content
Basic-Fit
Make the gym feel approachable through a light, relatable concept that takes the intimidation out of getting started.
What was delivered
- Creator sourcing and match
- On-location UGC shoot
- Relatable survival-guide content format
What we can evidence
The creator-led survival guide presents fitness as approachable, practical and entertaining, with Bonne guiding the viewer through the concept in a clear social-native format.
Campaign recap
See the activation in motion.
Campaign video — the Basic-Fit survival-guide concept with Bonne Wassink.
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