The approach
TikBox matched Basic-Fit with Max, who used energetic performance, compact comic scenes and fast editing to show what five extra weeks in the gym could mean.
On-set UGC content
Make Basic-Fit's five-extra-weeks offer immediately understandable while keeping the content entertaining for a younger audience.

TikBox matched Basic-Fit with Max, who used energetic performance, compact comic scenes and fast editing to show what five extra weeks in the gym could mean.
The published reel turns a time-limited membership offer into a light, social-first story. No reach, engagement or conversion data was supplied.
Campaign recap
Original campaign video from the published creator collaboration.
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