The approach
TikBox matched Shell with Max, who filmed on location and used his energetic presentation style to make the giveaway clear, upbeat and native to short-form social content.
On-location content / UGC content
Shell
Announce a Disneyland Paris giveaway from a Shell station with an opening that captured attention immediately.
What was delivered
- On-location creator concept
- Giveaway announcement video
- TikTok publication
What we can evidence
The final video turns the promotion into a direct creator-led announcement filmed in the brand environment. No performance data was supplied.
Campaign recap
See the activation in motion.
Original campaign video from the published creator collaboration.
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